Do You Really Need One?
An on-line presence for your company is simply
an increasingly bigger part of your business' overall marketing
strategy and effort.
Maybe "no" . . . If
you have as many customers as your business can handle and you
have no desire to grow larger, or if you are certain that potential
customers won't use the Internet to find your product or service
(e.g. a convenience store), then there's no point in marketing
on the Web.
But probably "yes" .
. . If you are a local businesses (dry cleaners or shoe repair
shops, for example), you can benefit from a web site that shows
your location, lists your services, or special offer promotions.
Even if you’re involved with non-local customers, you can reach
200 million+ people online by having a web presence. And woe to
those who think they don't need a compelling Web site because
they serve other businesses rather than retail consumers. Many
businesses search for new suppliers online - and order from them
that way, too.
In short, if you want more customers, you should be online, regardless
of your industry.
What Can A Web Site Do For You?
You can help customers find you in the on-line and off-line world:-
your office, your shop front, your phone number, information about
your company, product and service information, support, updates,
special offers, news and even buy your products online. Customers
can find the information they need, without being overwhelmed
by text filled brochures.
You can focus on the customers that serve you best, and tell them
what you can provide or how your business is unique from others
who provide the same product or service. You can step on to an
equal footing with the largest of companies, and you would be
participating in the fastest growing, interactive, multimedia
environment at a fraction of the traditional print and alternative
media advertising costs.
Unless you have all the customers you can
handle and never intend to expand, a Web site is rapidly becoming
a basic requirement of a marketing plan.